SEO Saudi Arabia
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SEO Saudi Arabia
Updated March 2026 · 9 min read
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Most SEO tools are built for English. They handle Arabic poorly — ignoring diacritics, mixing dialects, and missing mixed-language queries. Saudi shoppers search differently from Egyptian or Lebanese users. You need tools configured specifically for Saudi Arabia.
Set your location to Saudi Arabia and language to Arabic. This is your foundation. It shows actual Saudi search volumes. Enter seed keywords in Gulf Arabic dialect and discover related terms. The trick: also search English keywords to find mixed Arabic-English queries that most competitors miss.
Ahrefs has the best Arabic keyword database outside of Google. Set your target to Saudi Arabia. Use the Keywords Explorer with Arabic seed terms. The Content Gap tool shows you what your Riyadh or Jeddah competitors rank for that you do not.
Similar to Ahrefs with decent Arabic support. The Keyword Magic Tool works well for finding long-tail Arabic keywords. The Position Tracking feature lets you monitor your Arabic keyword rankings alongside English ones.
Your own Search Console data is the most accurate Arabic keyword source. Go to Performance, filter by query, and look at the Arabic queries people already use to find your store. These are your quick-win keywords — you are already showing up, just not ranking high enough.
Set region to Saudi Arabia. Compare Arabic keyword variations to see which one is more popular. This is especially useful for seasonal keywords around Ramadan, Eid, and Hajj — critical for stores in Mecca and Medina.
Type Arabic keywords into Google and look at autocomplete suggestions. These are real queries Saudi people search. Check the People Also Ask boxes for Arabic queries. Look at competitor Arabic pages and see what keywords they target. For complete Arabic SEO strategy, see our Arabic SEO guide.
Open Google.com.sa in an incognito browser window. Type the beginning of an Arabic search phrase and stop typing. Google will show you the most popular completions based on what real Saudi users search. This is pure gold for keyword discovery because it reflects actual search behavior, not what keyword tools think people search for.
Try typing the Arabic word for your product category followed by a space. For example, type "عبايات " and see what Google suggests — you will find variations like "عبايات فخمة", "عبايات للبيع", "عبايات سوداء مطرزة". Each suggestion is a real keyword with real search volume that you can target.
Repeat this process with English brand names transliterated into Arabic. Many Saudi shoppers mix Arabic and English in their searches, typing things like "ايفون 15 برو" or "نايك اير فورس". These mixed queries are some of the highest-converting keywords because they show strong purchase intent.
Look at what your successful competitors rank for in Arabic. Use Ahrefs or SEMrush to find competitors in Riyadh or Jeddah who rank well for Arabic queries. Enter their domain and filter keywords by Arabic characters. This shows you proven keywords that already drive traffic in your industry.
Pay special attention to keywords where competitors rank on page 2 or 3. These are opportunities where the competition is beatable. A well-optimized product page targeting these keywords can reach page 1 within 60-90 days.
Organize your Arabic keywords by intent: informational queries (people researching), commercial queries (people comparing), and transactional queries (people ready to buy). Each type needs different content. Informational keywords go in blog posts, commercial keywords in category pages, and transactional keywords in product pages. This structure ensures every page on your store serves a specific purpose for both users and Google.
For each keyword, note the Gulf dialect variation, any mixed Arabic-English versions, and the estimated monthly search volume. This keyword map becomes the foundation of your entire Arabic SEO strategy. For implementation details, read our complete Arabic SEO guide.
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